Privacy policy

We respect the privacy of our users. This privacy statement is designed to help you understand what information we gather and what we do with the information. It applies solely to information collected by this web site. 

Information We Collect

The information we collect generally falls into two categories:  

   - information voluntarily supplied by visitors to our web sites through optional registration;

   - tracking information gathered as visitors navigate through our web sites.

To make use of certain features of our website, visitors may need to register and provide certain information as part of the registration process. We may ask, for example, for your name and address, the name and address of your company affiliation, your home and business phone numbers, your e-mail address(es), and any other information which may be useful. The information you supply will help us to tailor our web sites to the needs and interests of our visitors and conduct internal marketing analyses. We will not sell or rent this information to anyone.

If you contact us, we may use your personal information to respond to your requests. Unless you ask us not to, we may contact you via email in the future to tell you about new tools, videos, or regarding your use of the materials you have registered to view on the site.

We may share aggregated, anonymous registration data with our partners and funders. This information will not be personally identifiable.

To help make our web sites more responsive to the needs and interests of our visitors and analyze how users use the site, we use Google Analytics to keep track of the pages visited by each user. We aggregate this data with the data on the pages visited by other users to track overall visitor traffic patterns. The tool uses "cookies," which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the website (including IP address, a number that is used by computers connected to the Internet to identify your computer so that data, such as the web pages you request, can be sent to you) is transmitted to Google. This information is then used to evaluate visitors' us of the website and to compile statistical reports on website activity. Our web servers also automatically collect some information about you when you request pages from our web servers, including your IP address. Your IP address does not identify you personally. We use your IP address to, among other things, help diagnose problems with our web servers, and to administer our web sites. Cookies may also be used to help speed up your future activities or improve your user experience by remembering information that you have already provided to us. We do not use cookies to retrieve information from your computer that was not voluntarily provided by you. The use of cookies is an industry standard.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Google will not link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.

If you wish to opt-out of Google Analytics, turn on your web browser's "Do-not-track" option or disable javascript. You can learn more about how Google Analytics works here: You can also set your browser not to accept cookies, but if you do, you may not be able to take advantage of certain personalized features enjoyed by other visitors to our web sites.

You may request that we update your information or ask us to remove your information or correct any inaccuracies in such personal data. We will use reasonable efforts to respond to your request within a reasonable time.

In the event of change in control, transfer of substantial assets, reorganization, or liquidation, we may transfer or assign to third parties information concerning your relationship with us, including without limitation, personally identifiable information that you provide and other information concerning your relationship with us.

We may disclose your personal information if permitted by law or required to do so by law or where we believe such action is necessary in order to protect or defend our interests or the interests of users of the website. 

A final note: The Web is an evolving medium. We may need to change our privacy policy from time to time. By continuing to use the services after we post such changes, you accept the terms of this policy, as modified.

The site you are visiting is one of a general audience site. This web site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information. 


We take reasonable precautions to protect your information. We have put in place appropriate physical and electronic procedures to safeguard the information we collect; however, due to the open communication nature of the Internet, we cannot guarantee that communications between you and us, or information stored on servers, will be free from unauthorized access by third parties.

How to Contact Us

If you have any questions or concerns about the MyHEART online policy for this site or its implementation you may contact us at the following address:


H4/512 Clinical Science Center, MC 3248

600 Highland Ave.

Madison, WI 53792