Privacy policy


We respect the privacy of our users. This privacy statement is designed to help you understand what information we gather and what we do with the information. It applies solely to information collected by this website. 

Information We Collect

The information we collect generally falls into two categories:

  1. information voluntarily supplied by visitors to our web sites through optional registration;
  2. tracking information gathered as visitors navigate through our web site.

To make use of certain features of our website (such as downloading toolkits), visitors need to register and provide certain information as part of the registration process. We may ask, for example, for your name and location, the name of your company/organization, your e-mail address, your degree(s) and specialty, and why you are interested in the toolkit for which you are registering. Unless you choose to provide this information at registration, we do not collect personally identifying information.

Google Analytics

To help make our web sites more responsive to the needs and interests of our visitors and analyze how users use the site, we use Google Analytics to keep track of the pages visited. We use this data to track overall visitor traffic patterns. We do not make any attempt to identify the people visiting our website through Google Analytics. When we are collecting personally identifiable information on the website, we are up front about what is being collected.

The Google Analytics tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the website is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for the Health Innovation Program. 

See also  Privacy policy

To opt out of all Google Analytics tracking software, see here.

Web Server Tracking

Our web servers also automatically collect some information when you request pages from our web servers, which helps diagnose problems with our web servers. Cookies may also be used to help speed up your future activities or improve your user experience by remembering information that you have already provided to us. We do not use cookies to retrieve information from your computer that was not voluntarily provided by you. The use of cookies is an industry standard.


Some sections of our website may include videos embedded from YouTube. We use the privacy-enhanced mode to embed videos. This may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information.

Disabling Cookies on Web Browsers

To disable cookies across all websites in your browser, use the directions linked below for your particular browser.

  • Internet Explorer
  • Google Chrome
  • Microsoft Edge
  • Mozilla Firefox
  • Safari
  • Opera

Collection and Use of Children’s Personal Information

We take children’s privacy seriously. We do not knowingly collect personal information from children under the age of 13 through our website. If you are a child, please do not submit any personal information through our website without the express consent and participation of a parent or guardian.

How We Use the Information We Collect

The information you supply will help us to tailor our web sites to the needs and interests of our visitors and conduct internal marketing analyses. We will not sell or rent this information to anyone. The data is stored within web servers at the University of Wisconsin ‚Äì Madison. If you are a resident of the European Union, please note that since we are located in the United States, the information you provide will be processed in a country outside the European Economic Area (EEA), which may not provide the same level of data protection. However, we take measures to protect your personal information as outlined in the Security section below.

See also  HIP Data

We may share aggregated, de-identified registration data with our partners and funders.

If you contact us, we may use your personal information to respond to your requests.

If you have not opted out of emails, we may contact you via email in the future to tell you about new tools, updated materials, or regarding your use of the materials you have registered to view.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a registration or other fill-in form on our website.

We may disclose your personal information if permitted by law or required to do so by law or where we believe such action is necessary in order to protect or defend our interests or the interests of users of the website. 

How Long We Store the Information We Collect

We may keep the information that we collect for an unlimited period of time so that we can track the overall number of visitors on the website over time and review historical trends.

Opting Out or Changing Your Information

If you wish to opt-out of Google Analytics, turn on your web browser’s “Do-not-track” option or disable javascript. You can learn more about how Google Analytics works here: You can also set your browser not to accept cookies, but if you do, you may not be able to take advantage of certain personalized features enjoyed by other visitors to our web sites. For more information about ‚ÄúDo-Not-Track‚Äù and other tracking technologies, please visit and

See also  Privacy policy

You may request that we update your information, remove your information, provide you with a copy of the information we have about you, or correct any inaccuracies in such personal data by emailing . You can also change your own information by clicking on your username on the website after you have logged in.

In the event of change in control, transfer of substantial assets, reorganization, or liquidation, we may transfer or assign to third parties information concerning your relationship with us, including without limitation, personally identifiable information that you provide and other information concerning your relationship with us.


We take reasonable technical and organizational precautions to protect your information. We have put in place appropriate physical and electronic procedures to safeguard the information we collect; however, due to the open communication nature of the Internet, we cannot guarantee that communications between you and us, or information stored on servers, will be free from unauthorized access by third parties.

The site you are visiting is one of the Health Innovation Program’s general audience sites. This web site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information. 

A final note: The Web is an evolving medium. We may need to change our privacy policy from time to time. By continuing to use the services after we post such changes, you accept the terms of this policy, as modified. When the privacy policy changes, we will inform users via the email address they provided.

How to Contact Us

If you have any questions or concerns about the MyHEART online policy for this site or its implementation you may contact us at the following address:


H4/512 Clinical Science Center, MC 3248

600 Highland Ave.

Madison, WI 53792


This privacy statement was last updated on May 24, 2018.


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